ASIYAM FW RUMNWAY 23

I have had the incredible opportunity to share the creative journey with artego on asiyams sensational runway show. Together with the amazing artego range I have created three key looks today. Asiyams collection this year was a celebration of the concept of liberty to shed a light on the social and political unjust we face today

To complement this theme, I wanted to create looks that explored strength, I’ve incorporated strong lines, precise structure while still maintaining a soft and flowing appearance. The key product we used backstage was the thermo shimmer, it’s innovative formula not only gave the model hair ist natural shine but gave the hair optimal heat protection the hair needs will all heat styling backstage.

Being able to merge my interpretation of the collections story into the show was truly an honour. The styling product used today we were able to refine beauty to align with the collections message